Trae Cunningham — DISC Assessment Coach
Winning Teams
Are Built by Design.
Not Accident.
Trae Cunningham spent 20 years building winning teams — first on the basketball court as a Division I coach, then in business where he scaled a team-based company to seven figures and sold it for a 3x multiple.
He now brings that same system to sports organizations and business owners who are serious about building teams that actually perform.
Certified DISC Assessment Coach
Former Division I Basketball Coach
Former CEO — 7-Figure Medspa (3x exit)
CEO, Bosses in Beauty
Tech Founder & Investor
20 Years of Building Winning Teams.
Two Very Different Arenas.
Trae Cunningham didn’t start with a business plan. He started with a clipboard and a whiteboard — as a Division I college basketball coach, where he spent 20 years studying what actually separates teams that win from teams that fall apart. The answer was never the talent. It was always the people — and whether the coach understood how each one was wired.
From the Court to the Boardroom.
When Trae transitioned from athletics into entrepreneurship, he brought the same framework with him. Together with his wife Raya, he built a team-based esthetics company from scratch — no clients, no staff, no blueprint. They scaled to a 12-person team, crossed seven figures in annual revenue, and sold the company for a 3x multiple. Today, as CEO of Bosses in Beauty, he leads one of the most recognized coaching companies in the beauty industry.
The through-line in every room he’s ever been in: DISC. It shaped how he recruited athletes, how he ran film sessions, how he hired employees, how he onboarded new staff, and how he resolved conflict before it became expensive. Most leaders guess. Trae has a system.
Now He’s Bringing That System to You.
As a certified DISC assessment coach, Trae now works directly with sports organizations and business leaders to do what he’s done across two decades: build teams that understand each other, communicate without friction, and perform at a level that feels almost unfair to everyone watching from the outside.
What Chad Brown did for athletic programs starting in 2013, Trae does with a level of business credibility Brown doesn’t have — because Trae didn’t just study team culture. He built one, scaled it, and sold it.
What Is DISC?
DISC is a behavioral assessment model used by over 40 million people worldwide — from Fortune 500 companies to Super Bowl-winning teams. It identifies four core behavioral styles and tells you exactly how to communicate with, motivate, and develop each one.
The Same System Used
in the NFL, NBA & NCAA —
Built by a Coach Who Lived It.
Most consultants bring DISC to athletic programs from the outside. Trae brings it from the inside — as someone who spent 20 years as a Division I coach and knows exactly what it’s like to manage a locker room full of different personalities, competing egos, and varying learning styles.
Whether you’re a college program looking to improve team chemistry and recruiting fit, or a professional organization focused on coaching staff alignment and player development — DISC gives you a common language your entire organization can use.
- Understand your roster’s behavioral makeup before the season starts
- Know exactly how to communicate with each athlete based on their profile
- Use DISC in recruiting to assess culture and coaching-style fit
- Align your coaching staff’s personalities to reduce internal friction
- Identify natural leaders, role players, and players who need a different approach
- Build a locker room culture that doesn’t fall apart when you go 0-3
Team Assessment & Workshop
Full DISC assessment for your roster and coaching staff. Live workshop that maps the team’s behavioral landscape and creates a shared language for the whole program.
Coaching Staff Alignment Session
Your staff takes DISC. Trae leads a private session that shows each coach how their style affects the players — and how to communicate across every profile type.
Recruiting Fit Assessment
Use DISC to evaluate whether a recruit’s behavioral profile fits your program’s culture and your head coach’s communication style before you offer the scholarship.
1:1 Coach Debrief
A private session for the head coach — understanding their own DISC profile, blind spots, and how their natural style is landing with every personality type in the room.
Stop Managing by Gut Feeling.
Whether you’re a solo operator who wants to understand your own leadership style, or a team leader ready to transform how your entire organization communicates — there’s a path here for you.
DISC Assessment
& Debrief
Most Popular
You take the Flight Assessment DISC profile. Then you sit down with Trae for a private debrief — not a report readout, but a real conversation about how your behavioral profile shows up in your leadership, your decisions, and your team dynamics.
- Flight Assessment DISC profile (full report)
- 60-minute private debrief with Trae
- Your leadership strengths and blind spots mapped out
- Communication guide for managing each DISC profile on your team
- DISC-based hiring filter for your next key hire
- 30 days email support after the session
Team DISC
Workshop
Your entire team takes the DISC assessment. Trae leads a live workshop that maps your team’s behavioral profiles, surfaces communication gaps, and gives everyone a shared language for working together at a higher level.
- DISC assessments for your full team
- Team behavioral map and analysis
- Live 2-hour workshop (virtual or in-person)
- Communication playbook for each team member
- Conflict resolution framework for your specific team
- Manager’s guide to leading every DISC profile
Built for Leaders Who
Take Teams Seriously.
College & pro coaching staffs
You want a common language for your entire program — players, coaches, and staff — that makes your culture intentional, not accidental.
Business owners scaling their team
You’ve outgrown doing it alone and need a system for hiring, communicating, and leading people who are wired differently than you are.
Head coaches who want to understand their roster
Know which players need to be challenged, which need to be nurtured, and which your current communication style is completely missing.
Founders who keep making the same people mistakes
Not because you’re a bad leader. Because nobody ever gave you the owner’s manual to your own personality — or your team’s.
Programs using DISC in recruiting
Stop guessing on culture fit. Use behavioral data to know whether a recruit’s profile aligns with your coaching style before you sign them.
Leaders preparing to scale or exit
A documented, high-performing team with a clear communication system drives valuation. Trae built one and sold it for 3x. He knows exactly what that takes.
Your Team Is Your
Competitive Advantage.
Whether you’re running a locker room or a boardroom — one session with Trae will change how you build, communicate, and lead your team. Permanently.
Questions? trae@bossesinbeauty.com